The new brand identity reflects NetComposites’ commitment to its customers both within and outside of the composites industry. Subtle changes have been made to the company’s logo to reflect its updated and modernised look.
Joe Carruthers, NetComposites’ Managing Director, said, “One of the challenges we’ve often faced in terms of getting the NetComposites message across is the breadth of our offerings. This has tended to mean that different people know us for different things. To some, we’re the people they’re working alongside in collaborative research and development projects. To others, we’re the source of that weekly newsletter that arrives in their inbox every Tuesday. Similarly, others will know us for our consultancy, training courses or conferences. However, we’re conscious that many people are not aware of the full-scope of our offerings and are therefore missing the clear synergies of our products.”
NetComposites’ online presence was a big focus for the rebrand. Separating its commercial service offerings from its online media presence has ensured that NetComposites is able to better communicate with new and potential customers who are able to pinpoint the service they require without confusion. NetComposites’ consultancy, conferences, training and innovation services have been rebranded under the NetComposites Enterprise banner and can be found at netcompositesenterprise.com whilst its news and information services have been rebranded as NetComposites Now and will continue to serve its customers from netcomposites.com.
NetComposites will officially unveil its new brand at the UK Advanced Engineering Show, 4th and 5th November 2015 at the Birmingham NEC, UK. Show attendees are invited to join NetComposites for a drinks reception from 3pm on the 4th to mark the occasion.
Commenting on NetComposites rebrand, Gemma Smith, NetComposites Marketing and Communications Manager said, “It is important that NetComposites retains and builds upon its well established relationships. This rebranding exercise will ensure that we get the right message out there.”
Visit the NetComposites team during the show, Stand E131.