Despite the crisis, the Russian subsidiary of the Finnish company PAROC GROUP increased the manufacture of basalt insulation in Russia by 30% in 2015, and reached a rate of 37 thousand tons of finished products, while maintaining the market share.
The first in Russia PAROC production facility focused on the manufacture of basalt insulation mates started up in the village of Izoplit, Konakovo district of Tver region in 2013. According to
The difficult economic situation could not but affect the developmental plans of the Russian production facility.
However, according to Igor Schatz, the General manager of LLC Paroc for Russia, his company was “actively working with key customers, with main markets, with new units, that made possible to increase the volume of the output, to pursue a balanced pricing and marketing policy, and as a result, to keep business profitability in Russia”.
In addition, the company decided to localize their business, since August 2015 PAROC has been using the Russian coke in the technological process. New types of products were developed and the additional certification was carried out, that helped to strengthen the market share.
Nowadays PAROC exports the insulation products to such countries as Belarus, Kazakhstan, and Georgia.
Although, we cannot expect improvement in the Russian construction market in 2016, PAROC plans to double the export and increase the volume of production by launching new types of products.