Huntsman Advanced Materials has released a dedicated Spanish version of its Araldite Industrial Adhesives website to complement the existing English, Italian and German language versions.
According to Huntsman, the site has an enquiry-friendly structure with clear pathways to specific product data, using either market sector or technology as the start point. This enables visitors to progress rapidly from questions to answers and all ‘routes’ are enhanced by a rich content mix of illustrative, graphic and case study materials.
An interactive product selector aids technical enquiries and marketing communications material such as product brochures and data sheets are available as downloads. There are also a number of videos available to view showing products and processes in action.
Laurent Pourcheron, Marketing Manager, Adhesives for Huntsman Advanced Materials says the website has seen incremental growth in traffic since its launch in February 2015. “Since the introduction of the German and Italian language versions in October 2015 site visits have increased significantly, providing an enhanced service to our European customer base. This is part of our continuing drive to provide customers with the best possible service and to support our streamlined group of distributors getting the right product to the end user in rapid time.”
Companies: Huntsman Corporation