Naval Group CEO Hervé Guillou said:
“The creation of a strong, unifying brand, that embodies both our heritage and our expertise will enable us to meet two major objectives: continue to attract and retain the best and brightest talent for our workforce to ensure we have the critical skills required to maintain our clients’ sovereignty, and increase our international reach and win new markets in an extremely competitive landscape”.
Why change and why now?
In a world of profound changes, with the acceleration of innovation cycles and a growing competitive landscape in the military market, it is necessary for the group to assert its identity through the creation of a powerful brand. This is the right time, after the success achieved in 2016 with our selection by Australia as its preferred international partner for the design and build of 12 future submarines, and the creation of our subsidiary in marine renewable energy. It only seemed natural to take advantage of the unprecedented level of visibility we achieved as a result of this to further raise our profile.
Why this name?
Naval Group clarifies both who the group is and as well as their mission: help safeguard the sovereign interests of our customers at sea and make the most of our naval skills to support their energy transition. As a global specialist in naval defence and marine renewable energy, they are working every day to safeguard security interests by delivering state-of-the-art value and performance to their customers.
Claire Allanche, Naval Group Communications Director, said:
“Simple, international and comprehensible in all languages, our new name focuses on the fundamentals of our identity: the heritage of 400 years of experience-, established in the 17th century and passed down from generation to generation allowing France to become and remain a great naval power, today exporting its know-how to support the sovereign interests of its international partners at sea”.
Companies: NAVAL Group