Halls Head is a costal destination adjacent to Mandurah on the southern fringe of metropolitan Perth, Western Australia. The $54 million redevelopment of Halls Head Central will house two leading supermarkets along with 58 speciality stores. Halls Head Central is co-owned by Vicinity Centres, which owns and manages more than 90 Australian shopping centres, and ISPT, one of Australia’s largest unlisted property fund managers.
The spiral ribbon outside the centre incorporates Diab core materials with structural engineering completed by CCG’s Australian office. It was manufactured by Mouldings Design from Henderson, Western Australia, which has been undergoing a transition to closed moulding and now specialises in this process.
The design of the logo as a helical ribbon which although simple in concept, proved difficult to manufacture in more traditional materials. The use of sandwich composites allowed the complex shape to be easily achieved by the team at Mouldings Design. CCG was able to provide Mouldings Design with developed shapes for the core composite ribbon to speed the manufacture.
A pragmatic approach was taken in the construction of the logo sculpture, with a lightweight central aluminium frame used to support the sandwich panel ribbon. An added advantage of the core material was the resulting light weight of the logo. This minimised the impact on the shopping centre structure, which a heavier construction may have caused. With the lightweight of the core composite ribbon the supporting frame was able to be minimised and neatly camouflaged by the ribbon, resulting in the appearance of the logo floating above the entrance.
The ribbon itself consisted of a