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SGL Carbon concludes strategic realignment

At its annual general meeting the company presented its new brand concept to the public for the first time. With this, the company is visually putting an end to its strategic realignment.

SGL Carbon concludes strategic realignment

The new logo combines the word mark “SGL Carbon” – formerly: “SGL Group – The Carbon Company”

“With the completion of the strategic realignment, a new era begins for us as a company,” says Dr. Jürgen Köhler, CEO of SGL Carbon. “Now is the right time to rethink and sharpen our profile. With our revised brand, we clearly demonstrate what we demand from ourselves and our value proposition to the markets. As a technology-based company it is our aspiration to develop smart solutions that deliver a clear benefit for our customers”.

The return to “SGL Carbon” as its new company name expresses the company’s core expertise and origin. The brand core “smart solutions” describes the value proposition and the aspiration of the new SGL. The company name together with the new logo bridges the company’s origin and future.

The newly developed logo is based on the hexagonal shape of the chemical graphite structure. The division and opening of the hexagon creates a stylized “C”, representing the chemical symbol for carbon. The arrow-like element symbolizes the company’s focus on the key topics of the future. The new color petrol combines the aspects of reliability, modernity and sustainability. The new corporate design was deleveloped by KMS TEAM in Munich.

The complete conversion into the new brand design is expected to be completed by the end of 2019.

Companies: SGL Carbon

Terms: Business, News Worldwide

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This article has been edited by Basalt.Today
Source
This article has been written on JEC Composites Magazine
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